BoBlog

That's a hilarious pun in the subject line, isn't it! Gawd!

That's right, Google launched a completely overhauled Google Reader yesterday. I discovered it when I logged in yesterday and I must admit I was a little freaked out by it. The soup is no longer in aisle 2! I'd become so adept with v. 1! I find that with Google's stuff, the old adage about familiarity isn't true. "...Breeds high productivity and seamless user experience" is more like it.

Today I find myself clutzing through the new Reader interface but it's a familiar process. Google launches a new app and the app itself redefines the way I compute. It happend to me with Gmail, Google Desktop, Picasa, and again now, with the Reader. The learning curve will last about a week and then I'll be using keyboard shortcuts with my eyes closed, or something like that.

Might as well get used to the Reader because this really is the way I/we are going to be using the web, starting NOW! Google's marketing speak behind this product --"your inbox for the web"-- and the Reader's new interface and bell's and whistles (tags, share, etc) are evidence that they really get IT. Of course they do, they're Google!