It seems that Google offers a FREE (per usual) web analysis application called Google Analytics. It involves putting a little piece of JavaScript on any page that you want to track, which I did for every single page on my site in 12 seconds because I'm THAT COOL (benefit of CMS).
From the looks of the screenshots, this thing is too good to be true. It maps entry points, does geo-tracking, analyzes search engine optimization (not just Google). Lot's of bells and whistles.
Now, don't make me sorry I told you about this. When your boss asks how you found out about it, tell 'em Bob told ya ![]()
http://www.google.com/analytics/
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Sep 27, 2006 (Only #Higher Ed Marketing)
Sep 19, 2006 (Only #Higher Ed Marketing)
-----Original Message-----
From: I.T. Xpress Inc. [mailto:Server@itxpressinc.com]
Sent: Tuesday, September 19, 2006 3:46 PM
To: McPeak, Robert
Subject: Re: Take me off of your damn list.
opt-out completed.
thank you for your consideration.
----- Original Message -----
From: "McPeak, Robert"
To: "ITXpress Inc."
Sent: Tuesday, September 19, 2006 3:33 PM
Subject: Take me off of your damn list.
Take me off of your damn list.
-----Original Message-----
From: ITXpress Inc. [mailto:server@itxpressinc.com]
Sent: Tuesday, September 19, 2006 1:19 PM
To: McPeak, Robert
Subject: HP Modular Smart Array 500
IT Xpress inc, has just received 16 x HP Storageworks MSA500 SCSI Storage Arrays from the HP Partner program at an excellent discount!
MSA 500 AT A GLANCE
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* Multipath connectivity option with load balancing
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************************************************************************
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************************************************************************
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rschaefer@itxpressinc.com
www.itxpressinc.com
Authorized HP resellers
Proliant ~ Alpha ~ HP-UX
Sep 15, 2006 (Only #Higher Ed Marketing)
I'm going to watch this one for a while...
http://collegewebeditor.com/
Will let you know if it's any good...
I caught this piece in the car on my way home from Morgantown this morning and thought ya'll would be interested. The big annual CASE marketing conference is this week in Philly and NPR picked up on it. Of particular interest to me were the comments about how some prestige schools (Williams College, Wellesly, Reed) may be leading a trend to tone down marketing as a way of differentiating themselves in the marketplace. A reverse-psych of sorts where no marketing IS marketing. I was also struck by the comment that may some higher ed marketers are starting to think that it may be important to begin brand development with prospects as early as junior highschool.
http://www.npr.org/templates/story/story.php?storyId=6080572
Sep 5, 2006 (Only #Higher Ed Marketing)
UBrander, another HE Marketing Blog that I'm watching...
There's a decent "Branding 101" entry in there but so far nothing particulary worth noting.
ubrander.wordpress.com
About UBrander
UBrander is a resource designed to empower anyone who’s involved in the ongoing conversation about marketing on the college campus. It attempts to provide helpful answers to current issues in campus marketing that are short and to the point (500 words or less). So please join the conversation and add your comments and suggestions! Add UBrander to your RSS.
UBrander Author
Rob Westervelt works in higher education as a communication professional specializing in advertising, public relations and publications. He is currently the director of brand management for Biola University, where he also serves as editor of the University’s magazine. Rob’s work has received national recognition including the national silver medal for branding from the Council for Advancement and Support of Education (CASE) and the Gold Winner for branding campaign from Admissions Marketing Report. He lives in Southern California.
Aug 30, 2006 (Only #Higher Ed Marketing)
Andrew Careaga's Higher-Ed Marketing blog and Guy Kawasaki's Signum sine tinnitu blog.
Andrew is the director of marketing at the University of Missouri-Rolla. He seems to be doing a good job of aggregating higher-ed marketing trends and reports. I'm new to his blog so I can't comment yet on the long term value of this blog. Will watch it for a while and let you know...
Similarly, I'm new to the whole Guy Kawasaki cult of personality but his credentials are superalitve. Author of "The Art of the Start", guy was an early Apple marketing executive who has gone on to start software companies and he is now CEO of an angel venture capital firm called Garage. Learn more about Guy here.
It was Andrew's mention of Guy's post on what students should learn this year that sparked my interest in both blogs and their respective bloggers.

