I'm going to watch this one for a while...
http://collegewebeditor.com/
Will let you know if it's any good...
Page : 2/3
Friday, 15 Sep 2006
Rob Westervelt's Ubrander blog tries to ask and answer this question, and articulates the issue nicely. I tend to agree with him...
http://ubrander.wordpress.com/2006/09/15/is-web-20-killing-inquiries/
I caught this piece in the car on my way home from Morgantown this morning and thought ya'll would be interested. The big annual CASE marketing conference is this week in Philly and NPR picked up on it. Of particular interest to me were the comments about how some prestige schools (Williams College, Wellesly, Reed) may be leading a trend to tone down marketing as a way of differentiating themselves in the marketplace. A reverse-psych of sorts where no marketing IS marketing. I was also struck by the comment that may some higher ed marketers are starting to think that it may be important to begin brand development with prospects as early as junior highschool.
http://www.npr.org/templates/story/story.php?storyId=6080572
Monday, 11 Sep 2006
I can't possibly keep up with all of the "web 2.0" -- I hate that expression -- innovations that are flying out of the www into my browser at lightspeed. There's just too much going on, I'd have to spend all day every day reading and browsing to have any hope of keeping up with it all, and even then it'd be futile. I'd have to change my title to "Web Trends Analyst" -- ooh, I like the sounds of that.
So, my strategy, at least for now, is this: watch Google like a hawk. Google is rolling out cool new stuff literally every day. To experienced bloggers and web jockeys this will seem obvious, but to some of my audience it won't: Google ain't a just a search engine anymore.
Duh! GoogleEarth, Maps.Google.com, Gmail, Picasa, Blogger, SketchUp, and that's the least of it. Just go to Google and click "more" to see what I mean. From there, to see the really cool stuff click the GoogleLabs link. That's where you'll find the new Google Reader, a stunning, AJAX heavy RSS aggregator that I'm using to great affect to, uh, among other things, subscribe to my own blog. That's sick.
No, really, what's really cool that you can pull a lot of these Google tools into one place via the Google personalized homepage. I'm using this to good effect as follows: Using the Google Reader I subscribe to an RSS feed of Google News results for "Goucher College", for example. I've added the Google Reader Google Gadget to my personalized homepage and then, of course, I've set the personalized homepage as the default start page for my browser. I've got a bunch of other feeds in the reader too, miscellaneous stuff that I'm interested in, like the Velux 5 Oceans race, Woot, and some other stuff. Now, whenever I fire up my browser, I see all the feeds. It keeps me very up to date. Too up to date.
Tuesday, 5 Sep 2006
I've posted our homemade Ingeniux documentation to the website. Thanks to Donna Lummis of the CTLT for putting this together. Note, this is not Ingeniux's official documentation. This is our own. I posted Ingeniux's to the site a while ago Ingeniux requested that I keep it internal so I pulled it down.
Hope this helps!
http://www.goucher.edu/documents/webmaster/ingeniux_author.pdf
UBrander, another HE Marketing Blog that I'm watching...
There's a decent "Branding 101" entry in there but so far nothing particulary worth noting.
ubrander.wordpress.com
About UBrander
UBrander is a resource designed to empower anyone who’s involved in the ongoing conversation about marketing on the college campus. It attempts to provide helpful answers to current issues in campus marketing that are short and to the point (500 words or less). So please join the conversation and add your comments and suggestions! Add UBrander to your RSS.
UBrander Author
Rob Westervelt works in higher education as a communication professional specializing in advertising, public relations and publications. He is currently the director of brand management for Biola University, where he also serves as editor of the University’s magazine. Rob’s work has received national recognition including the national silver medal for branding from the Council for Advancement and Support of Education (CASE) and the Gold Winner for branding campaign from Admissions Marketing Report. He lives in Southern California.
Wednesday, 30 Aug 2006
Andrew Careaga's Higher-Ed Marketing blog and Guy Kawasaki's Signum sine tinnitu blog.
Andrew is the director of marketing at the University of Missouri-Rolla. He seems to be doing a good job of aggregating higher-ed marketing trends and reports. I'm new to his blog so I can't comment yet on the long term value of this blog. Will watch it for a while and let you know...
Similarly, I'm new to the whole Guy Kawasaki cult of personality but his credentials are superalitve. Author of "The Art of the Start", guy was an early Apple marketing executive who has gone on to start software companies and he is now CEO of an angel venture capital firm called Garage. Learn more about Guy here.
It was Andrew's mention of Guy's post on what students should learn this year that sparked my interest in both blogs and their respective bloggers.
Tuesday, 29 Aug 2006
I've been using SharpReader as my RSS aggregator for a while now but I've decided to scrap it in favor of Google Lab's Reader. SharpReader ran in the system tray and seemed to slow down my machine's boot time significantly. I suspect it was also a drain on system resources as it monitored the feeds I'd subscribed to on a continual basis. Why not use Google's processor instead of my own?
Monday, 28 Aug 2006
My Aunt Beth, a software instructor, master weaver, and contra dance caller, turned me on to Woot, a website that sells one item per day. I've become hooked on checking in with the site to see the current day's item.
So far this fall (2006), these individuals are blogging from abroad:
Sunshine Collins
Bree Katz
Jared Marguilles
Whitney Rickards
Jaime Bogardy
Lauren Shull
Sarah Keifer

