BoBlog

I caught this piece in the car on my way home from Morgantown this morning and thought ya'll would be interested. The big annual CASE marketing conference is this week in Philly and NPR picked up on it. Of particular interest to me were the comments about how some prestige schools (Williams College, Wellesly, Reed) may be leading a trend to tone down marketing as a way of differentiating themselves in the marketplace. A reverse-psych of sorts where no marketing IS marketing. I was also struck by the comment that may some higher ed marketers are starting to think that it may be important to begin brand development with prospects as early as junior highschool.

http://www.npr.org/templates/story/story.php?storyId=6080572